Aditya

Online Marketing in 2020 : Six Trends That Might Be Ruling the World of Digital and Online Marketing in 2020

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Online marketing is the newest and the most famous practice today. It is preferred more as these days technology rules the the market. Everyone has some technology or the other. It makes it easier to market on these devices as it catches the public eye more. As this practice gains popularity and familiarity among business owners, there are a few things that one should watch out for and prepare for:

1. AI – Artificial Intelligence Marketing

It is not an unknown fact that artificial intelligence is slowly taking over the world and people are opening up to AI being dominant. AI is significantly useful and more cheaper, it can understand consumer behavior and uses data from various media platforms to make it easier for a customer to under the products or the services that you are selling. Chatbots are a huge example of this. Chatbots are already being used by many international companies like Amazon, companies who need to focus on more important work, hence, leaving the basic communication to the Chatbots. These also help with the complaints and queries of the consumer at any point of time as these are automated and do not require workers. AI is significantly implemented in content creation, product recommendations, ecommerce transactions and so much more. Businesses using AI will cut down on expenses, save time and work even more efficiently and hence, grow.

2. Programmatic Advertising

Programmatic advertising means using AI to program ad buying so you can target more definite audiences. This automation makes transactions well-organized and more effective, restructuring the process and combining your digital advertising efforts into one technology platform.

Programmatic platforms have been increasing their inventory and database such that any format and any channel can be retrieved programmatically today.

Online Marketing In 2020
Online Marketing In 2020

It’s altering the face of digital advertising so promptly that, according to eMarketer, 86.2% of digital presentation ads in the U.S. will be programmatic by 2020.

3. Video Marketing

This is one of the most amazing marketing trends prominent today. Adding a video to market your products and services is next to the best thing you can do to boost customer growth as customers will share those videos, promote the products and review them. There have been studies where customers felt more confident for online purchases after looking at these videos. There are so many ways to engage the target customers, so many more ways other than YouTube; there’s video posts, live videos sessions and whatnot. This also helps with the surge of mobile usage that was leading to the decline of long texts and emails that are hard to read. Videos can be watched on any sort of screen, no matter the size.

4. Influencer Marketing

Influencer marketing is a modernized word-of-mouth marketing that helps promote your business and expand its reach to different demographics. These influencers are usually social media personalities, but they can be celebrities too. They use their social credentials and standing to promote and get the word out for your business. Since your business is advertised by personalities that people follow and trust, your consumers seem to understand these personalities and are more influenced by them rather than basic corporate advertising. Influencers make the products and services seem more genuine and totally amazing for the consumers. They have a much better hold over people than pure bland advertisements of the corporate. 

It will soon also be affected by Artificial Intelligence as it will help weed out people who have unnecessary fake followers and won’t have the means or the audience that is meant to be targeted. AI will also help in finding authentic influencers so that the business has a positive return on would the investment it makes.

5. Voice Search

Voice Search is an effective way for consumers to search for specific products and fingers without even lifting a finger. With the recent addition of Alexa, and other voice automated technology it’s only for the better if you decide to make sure your business and services turn up in the search when voice searched for. As mentioned earlier, AI is affecting almost everything that’s implemented in digital marketing. Voice search is also being affected by this. It has been reducing errors in different types of voice searches so that consumers get accurate results and won’t have to spend a lot of time on searching. You should always think about the fact that people will be speaking while searching for the specific product or service that they want, so you should make sure you use words and keywords that include those.

6. Privacy Marketing and Website Security

It is granted that in this unsafe cyber generation, people would be getting serious about their information and how private it actually is. People would want to be able to trust your brand with their personal data, and trust that its safe. Brands should be strategic and make sure they research and understand their consumers, developing a good message for good arrangement and developing a good and honest relationship with them.

In 2020, there is an unspecified need of website security. When anyone comes across your website, they have to be sure your website is completely safe for their network and their technology. If it doesn’t feel safe enough, they won’t stick around, lessening your customer base. And since people wouldn’t want to stay on your sites, Google won’t lead anyone there either. Ever since it was declared that any site that has HTTPS is the only site secure enough to tread on. So the least you could do is to seitch on the HTTPS protocol for your site. It will show all your visitors a small secure in the URL. It will ensure your customers get a safe experience and that your that safety matters to them.

It is evident enough through this small guide things are and will keep moving forward whether it is 2020,2021 or any other future year. These will be the most prominent trends in the following year. Make sure you stay ahead of the times and your business doesn’t reach a standstill because of evolution in these trends, because technology will progress and your demographic will keep changing in newer and more exciting ways; making your journey longer and difficult to keep up with.

Join Here Free Lead Generation Live Webinar from Aditya Tomar.

AdityaOnline Marketing in 2020 : Six Trends That Might Be Ruling the World of Digital and Online Marketing in 2020
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About Me & Exponential Business Model

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This is Aditya Tomar who held this course would like to welcome you all and congratulate to those who enrolled in the Exponential Business Model Course. This course is for those person(s) or individual(s) who are already running a business or want(s) to start a business. Essentially this course is for those who never contented with their status quo, no matter what level of success they have attained, it’s called passion or entrepreneurial spirit. The individual(s) who steadily looking for ways to grab the new ideas or to scale up their existing business to the next level. 

The best thing to scale up your business by online strategies is that you don’t need to invest a bunch of money. Don’t take it in the wrong way!! You have to invest but that would be MORE your time and LESS money into mastering new strategies, which is much less expensive than hiring a new person or to delegate this work to outside agencies.

In this Exponential Business model course, I am going to unveil the online strategies which will help business owners or individual(s) to scale up their business for bigger profit and more success apace without putting many efforts. 

Why you should go with this Course:

  • The demand for Modern Economy
  • Improve your brand Image
  • To-Do Business 24/7 Low Start-Up Cost
  • To-Do the Branding Beyond the Boundaries
  • To Manage the Business anywhere from the World
  • To Target the Global Market
  • Increase Company Responsiveness
  • This model is way more Environment-Friendly
  • Good Online Networking

Exponential Business model course duration is three (3) days wherein we will cover three (3) different modules which consist of six (6) sub-modules each day. This course cost $9. 

Course detailed description with all the covered topics mentioned below:-

Day 1: Exponential Business Module (EBM)

  • Overview
  • 4 EB Game Plan
  • How EB Work
  • 7 Types Of Business Module
  •  Survey
  • Join Inner Circle

Day 2: Exponential Business Module (EBM)

  • 5 Principles Of EBM
  • 5 Pillar Of EBM
  • 8 Skills Required For EBM
  • 3 Intentions To Be Set
  • 10 Ways To Identify Your Niche
  • Identify Your Role

Day 3: Exponential Business Module (EBM)

  • 5 Top Market Place
  • 2 Recommended Market Place For Entrepreneurs
  • Top Element Of EB
  • Recommended Tools
  • Top Element Of EB
  • Daily 3 Habits
  • EB Model Growth

Not everyone knows about Aditya Tomar and my professional journey with multifaceted businesses. Let me preface first about myself, about my former experience and my forthcoming plans with you, consequently, you would connect with me way better. I intend to share my journey to ensure that whatever the well-defined strategies I am sharing with you, that I have acquired after giving my life’s esteemed 15 years.

I am having 15 years of comprehensive experience with multiple businesses. I had started my career with MNC as an IT Expert and after spending 4 years I started my own IT startup with partnership in 2011 named VcareAll Solution Pvt Ltd. where I am still working as Co-Director and leading the Marketing and IT division prominently. This company caters services into web and mobile apps development.

Simultaneously I am the director of an educational platform named Tuteehub Solutions Pvt Ltd. where we do campus hiring, lateral hirings for the corporates and focus on leaning in various areas. I am running 2 more franchisees from the last 3 years named ‘’Giani Ice Cream’’ and ‘’Basking-Robbins’’ located in different areas of Delhi. 

For a thorough analysis of my profile along with reviews are given by our clients or customers after providing them with our valued services. Please go through my LinkedIn profile Aditya Tomar, my Facebook profile Aditya Tomar and about my Business profile Aditya Tomar.

If you want to learn more about this, then register for my upcoming webinar.

REGISTER FOR WEBINAR

In the LIVE session, I always talk about building exponential business model with autopilot system & take your business into irresistible info products.

Did you find this podcast useful?

Please share your comments below on what was your biggest lesson learned.

Entrepreneur Adi
Aditya Tomar

A Mission To Coach 1 Million People & Small Business Owners To Get High- Quality Leads By Simplifying Complex Internet Marketing Strategy & Revealing Secret Lead Generation Techniques.

AdityaAbout Me & Exponential Business Model
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Forever 9 Business Game Plans

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Today we are going to discuss the Business Game Plan which needs to run a thriving business. Furthermore, we will discuss the factors that influence the Game Plan. 

Whether you are thinking to start a business or finding ways to extend your existing business, you want a Game Plan to execute all the things smoothly. Designing a Business Game Plan is a critical or fundamental step for an entrepreneur or to be an entrepreneur to check the endurance of business before investing enough money and time. 

Factors affecting the Game Plan

2.1 Create Multiple Channels of Income 

First commitment to our self is that you have to create multiple sources of income. To run the business financially hassle-free. You have to be dependent on multiple sources of income instead of single, it can be either online or offline, so that you may constantly remain afloat if one source of income dries up.

2.2 Planning, Communication, Marketing, Monitoring and Analysis

Whatever the business you are doing if you are not assessing it on each stage then you are not passionate about your business. If you have planned something and implement it as per the defined strategies then you may need to monitor it on a defined period or level. Ensure to align with the process: Planning, Communication, Marketing, Monitoring and Result Analysis. 

2.3 Speed of Implementation

You are thinking to earn or start a new business, but you are not action-orientated or making excuses then you may count yourself on those persons who postpone their tasks on tomorrow and if you remember a famous proverb ‘’Tomorrow Never Comes’’. You should be able to put your words into action, for that you have to shed away your lethargic attitude which is hindering your passion.

2.4 Learn, Teach and Simultaneously Repetition

Keep in mind to learn as much as you can in the Technology-Driven World. Your learning will help to educate your potential audience about your services or product and once your potential audience will start to appreciate your product or services, it means you have unlocked the growing opportunities for your business. You have to reiterate this learning and educating process altogether to give the wings to your business. 

An apt citation would be the advertisement for any product which you see on television, that comes repetitively throughout the day or keep resuming from the last many months.

I am committing you here, the skills which you will obtain after learning this course will impact you professionally and personally as well.

I would like to hear from you about this business game plan course. 

And how is it different from other courses??

Anything you would like me to add in this course. Please let me know with a comment.

To Get Enrolled In Course

If you want to learn more about this, then register for my upcoming webinar.

REGISTER FOR WEBINAR

In the LIVE session, I always talk about building exponential business with autopilot system & take your business into irresistible info products.

Did you find this podcast useful?

Please share your comments below on what was your biggest lesson learned.

Entrepreneur Adi
Aditya Tomar

A Mission To Coach 1 Million People & Small Business Owners To Get High- Quality Leads By Simplifying Complex Internet Marketing Strategy & Revealing Secret Lead Generation Techniques.

AdityaForever 9 Business Game Plans
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8 Skills Required To Do Online Business

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Top 8 Skills require to scale up your business exponentially. You have to invest MORE time and LESS money into mastering these strategies, which is much less expensive than hiring a new person or to delegate this work to outside agencies.

In this podcast, I am going to unveil the all the 8 skills which will help business owners or individual(s) to scale up their business for bigger profit and more success apace without putting many efforts. 

The Next Step To Growing Your Business

I have crystallised this into a formula called the Exponential Business Module (EBM)

There is a variation of Technical or Non-Technical Skills that advantageous to have for online business but not all are must-have. In online business, especially technical skills are put to the test. Consequently worthy to know about the Eight (8) must have Skills for Exponential Business Module or Online Business. 

1.    Basic Computer Literacy

Here Computer Literacy refers to a person’s ability to operate the computer efficiently includes How to use a computer, Able to use Microsoft Word Can do some calculations in Microsoft Excel, etc. If you are going to dig beneath into online business then this is the fundamental skill to be required for any individual.

2.    Searching Skills

When we talk about searching skills then you should be able to use the right keywords for your product or services which you are going to promote in online business because when the potential customers would seek your service or product, they are going to use the definite keywords to search it online. Hence you should be able to define it or use it competently.

3.    Copy Writing Skills

Whether you are managing your business or working as a full-time employee or a freelancer, to have an e-mail for communication as primarily an option is universal. So you have to be sure about the rightness or effectiveness of the e-mail or its impacting points to make it more pertinent as your audience coveted.

4.    Creating a Webinar

Creating webinars are like creating videos with short or long duration, which everybody attempts to make once in their own life. Being an aspirant for online business you should be able to create or provide informative content to your audience via Webinar. When doing it correctly or with pertinent information, can be highly beneficial for your audience and a great source of lead generation.

5.    Social Marketing Skill

If your product doesn’t exist on a social platform then it’s going to slump back and lose out to the competition. The technology-driven the world walks with millions of person who are using social platforms i.e. Facebook, Instagram, YouTube and many more. Disregarding these platforms can turn into a hideous consequence. It comes with the undeniable observation that you have to be well versed with all the social platforms to make your product more viable.

6.    Pay Per Click Skill

Pay Per Click is an advertising channel where the advertiser doesn’t pay for the impression, they pay when that ad is clicked by the audience. You often noted those sponsored ads which run on Google search result page that comes into Pay Per Click Campaign. Whenever that ad is clicked by a person, add is redirected to the website, that’s called traffic on website which helps to produce a good number of leads. If your PPC campaign is well designed then cost will be niggling.

7.    Blogging Skill

Writing plays an indispensable role in online business. Only e-mail writing is not adequate if you want to promote your business within the the varied mind-set audience, then you have to be artistic with your writing skill in innovative ways on multiple platforms. Whatever the post, topic, status or video you post, if the content is not captivating enough, it’s likely to ponder your audience.

8.    Marketing Tools

In this category, we may count all the tools which need to set up an online business starting from designing a website to till the communication with the audience or delivering the services or product. I can give you a very wide list of Marketing Tools i.e. Domain and Hosting Tools, Website and Blog Managing Tools, for Logo and Images, Result Trackers, Email Trackers and Automate Response, Landing Pages, Payment Gateways, Webinars and Video Making Tools and many more. For detailed description, I have created a separate webinar or you may read on my website.

If you want to learn more about this, then register for my upcoming webinar.

REGISTER FOR WEBINAR

In the LIVE session, I always talk about building exponential business with autopilot system & take your business into irresistible info products.

Did you find this podcast useful?

Please share your comments below on what was your biggest lesson learned.

Aditya8 Skills Required To Do Online Business
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Companies

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Aditya Business Ventures

Heading two private limited company & handling business generation, operations, planing, marketing & overall business strategy with end to end business development. 

●     VcareAll Solution Pvt. Ltd.

Co-Founder, Since Jun 2011 (New Delhi Area, India)

Vcareall company helps clients achieve their intended business outcomes by leveraging the best of consulting, technology experiences and project execution models in the areas of marketing,recruitment, software design, development and maintenance.

●     TuteeHUB Solutions Pvt. Ltd.

Co-Founder, Since Sep 2017 (New Delhi Area, India) 

TuteeHUB is a technology driven cloud platform to “Learn, Work & Earn” through learning products, self-development services, employment and remote work options with integrated marketing & promotions opportunities.

Aditya Tomar – VcareAll & TuteeHUB Teams

●     Karims Pitampura

Franchise Co-Owner, Since Apr 2017 (New Delhi Area, India)

Karim’s Hotel or Karim’s is a historic restaurant located near Jama Masjid, Gali Kababian, Old Delhi, Delhi, India. Established in 1913, the restaurant has been described as “synonymous with this area” (Old Delhi) and “arguably the city’s most famous culinary destination”.

Karim’s Pitampura Franchise

●     Graviss Foods Pvt Ltd – Baskin Robbins – India

Franchise Co-Owner, Jan 2017 – Jul 2018 (New Delhi Area, India)

Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Based in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

Baskin Robbins – Akshardham

●     Gelato Vinto, M Block – CP

Franchise Co-Owner, Nov 2016 – Sep 2017 (New Delhi Area, India)

‘Gelato Vinto’, INDIA’s first authentic Gelateria or Gelato Parlour, situated at M-69, M- block market in Greater Kailash I in New Delhi was launched on MAY 5TH , 2005.

●     ParvUtsav – Ethnic Custom Stitching

Co-Owner, Apr 2012 – Feb 2014 (New Delhi Area, India)A retail outlet and web site for ethnic wear, from suits, sarees to lehenga for every occasion.

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Marketing Tools

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I thought it might be helpful to make a page with all the things that’s helped me exponentially grow my business over the years and these are products and tools that I personally endorse in order that you’ll curtail that learning curve.

Learning About Marketing

Learning About Internet Marketing

Domains & Hosting

  • Namecheap: The leading domain providers. They’ve got a free one-year WHOIS guard protection.
  • Cloudways: Excellent managed cloud hosting solution. Easy to use, 1-click automatic WordPress installation, and excellent customer service. Highly recommended for your first site.
Best Website Hosting Provider

Website & Blogging

  • WordPress: I personally recommend this platform as It give you everything you need to create anything you want. It’s flexible, secure, and powerful, just like you want your business to be.
  • Themeforest: The ultimate resource for premium looking WordPress themes.
  • Grammarly: The simplest tool for checking spellings, puntuation & grammar.

For Logos, Images & Photos

  • Canva: I use this website to get awesome images for my work.
Best Tool For Checking Fake Traffic

Result Tracking

  • ClickMagick: It really helped me take my business to the next level. Link Tracking, Funnel Tracking & Link Rotator System To Measure Results.

Email Marketing

  • GetResponse: The internet’s most powerful email opt-in service and email marketing/broadcasting tool.
Best Email Marketing Tool

Chatbots

  • Collect Chat: This is a super awesome chatbot which you can use on your website to engage with your visitors and convert them into customers.
  • ManyChat: This is my favourite Facebook Messenger Chatbot. I’ve got a lot of customers using this tool.
Chatbot Increase Sales As Compare To Website

Landing Pages

  • ClickFunnels: The Ultimate Funnel Building System.Enabling People To Grow Their Companies Through Sales Funnels

Payment Gateways

  • Instamojo: Want to start selling products online in India? This my favourite payment processor.
  • Razorpay: Another digital products seller wordwide. Accept payments from customers. Automate payouts to vendors & employees.
  • Paypal: Paypal is very popular for selling your products & services worldwide.
Best Payment Gateways For Quick Setup

e-Learning

  • Teachable: This is a fantastic platform for you to sell your own courses online.

Webinar & Video Marketing

  • Demio: The Simplest Platform To Run & Host Webinars, and Automated Webinars.
  • WistiaWistia’s brand affinity marketing software turns passive viewers into loyal customers.
Best Webinar Software for sales & marketing

Keyword Research

  • Longtail Pro: Earlier I shared a trick using SEMRUSH to find long tail, high CPC keywords, but LongTail Pro can do more than that.
  • Google Adwords Tool: AdWords keyword tool is a great way to establish a baseline list of keyword ideas for your online advertising campaigns.

For Advertising

  • Google Adsense: Earn money with website monetisation from Google AdSense. Google will automatically optimize ads to give them more chance to be seen and clicked.
  • Google Adwords: If you want to advertise on Google, Get more calls to your business, visits to your website, or shoppers in your store. Online ads on Google can help you reach more customers and grow your.
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About Adi

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An avid entrepreneur, I started my first business at the age of 21, first Job at 22 and my first company at 26. Since then I’ve been responsible for over $10-12 million in direct revenue and over $1-2 billion in indirect revenues in the companies or projects I’ve established or advised for. From inception of an idea to exit from a profitable, established company, I’ve been involved in (and enjoyed!) every stage of a business.
Today I hold equity in various companies and business. I am looking forward to bring some of my most ambitious concepts to fruition in the near future.

Entrepreneur Adi

My Mission

“I’am On A Mission To Coach 1 Million People & Small Business Owners To Get High- Quality Leads By Simplifying Complex Internet Marketing Strategy & Revealing Secret Lead Generation Techniques”.

I am a business marketing coach, mentor and consultant passionate about helping business owners create and strengthen their online digital presence – and use it to generate inbound leads.  

I specialize in inbound marketing, combining lead search with social media and content marketing. Inbound marketing helps you to increase your online visibility and generates more quality inbound leads. 

I can help you select the right marketing strategies and increase your online visibility and attract more qualified leads. Consequently, these qualified leads are more likely to convert into paying clients and customers, boosting your revenue streams .

My Story

“The freedom you gain by having your own business and being an entrepreneur is worth all the time, money and effort it takes to start and succeed as a small business owner. “

In 2011, I started Vcareall ®, a successful software consulting, recruitment and marketing agency where I primarily worked with high technology companies and service-based businesses. 


 Co-Founder VcareAll Solution Pvt. Ltd.

But my passion was unleashed in 2016 when I started TuteeHUB ®, a novel technology platform targeted at helping small business owners, students, mentors, coaches, independent professionals and entrepreneurs, to take control of their business processes, reduce costs and get better results and career opportunities.

Co-Founder TuteeHUB Solution Pvt. Ltd.

The force behind TuteeHUB ® was observing the difficulty many business owners and individuals had with coming together and working on fair market terms.  

Many times, small business owners and individuals had approached me to ask if I could help them, but I knew that traditional consulting business models did not cater to their needs or their budget. So through my desire to help came TuteeHUB ® .

Nothing is more liberating than having control of your livelihood, income and destiny in life. I want to share what I’ve learned with others so they can be fulfilled and enjoy a lifestyle that works for them.

Why Work With Me

  • My background in both technology and marketing allows me to understand the complexities involved creating in a quality online presence that helps your business attract the right prospects and convert them into leads. I understand how user experience affects conversions and can help you design marketing campaigns that attract and convert.
  • Many marketing agencies provide the same set of services to all of their clients. I don’t have that same size fits all approach. I take the time to understand your industry, how it things work and how marketing will enhance your ability to be seen and heard by your target audience.
  • I continue to learn and experiment in this ever changing global market. I constantly follow the changes to industry and can adapt very fast to meet business goals. As a direct result of our association, you will benefit from the cutting-edge knowledge I obtain through my learning.
  • I make things easy to understand. The complexity of online marketing, the technology challenges and the time it takes to implement can result in confusion. I’ll help you stay on a clear path of thought and moving in the right direction.
  • I walk the talk. I won’t just guess and tell you what to do, hoping it works. I’ve implemented many marketing campaigns from simple to complex for every industry and demographic. This knowledge is the bedrock on which I have built my success and can help increase your chances of success too.

My Passions

  • Fitness – I enjoy looking, feeling and acting younger than my years. Sticking to a strict fitness regimen helps me keep up with all the activities I get involved in. 
  • Socializing – I value good friends and great food.
    
  • Music – I have a huge collection of soft music,in fact it’s a huge playlist made up of any sound that’s soothing and helps me think. 
  • Technology – I call myself a marketing geek. My background is in computer science and I love and digging around for latest SEO Hacks is a great way for me to lose track of time.
  • My family is the source of my strength and my cornerstone for inspiration. I cherish every moment I spend time with them and keep going back to them for more.

AdityaAbout Adi
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